Microsoft Clarity vs IntellQ: watching versus acting
Microsoft Clarity is free behaviour analytics: heatmaps, session recordings and AI summaries. It shows where people get stuck. IntellQ acts on that kind of signal: its agents change marked page elements for each visit and keep a change only if it beats control, and its chat agent answers and recommends products from your catalog.
What Microsoft Clarity says it is
Microsoft Clarity describes itself as a free user behaviour analytics tool, free forever with no traffic limits. It lists heatmaps of clicks, scrolls and drop offs, session recordings, and AI summaries with actionable takeaways. The same page presents Brand agents, a separate AI assistant for shoppers.
Paraphrased from clarity.microsoft.com, read on .
Why teams look for an alternative
- Already knowing where visitors drop off and needing something that changes it.
- Wanting conversion measured against a control group, not watched.
- Not wanting recordings of customers stored anywhere.
What IntellQ does about it
IntellQ is chat, an AI sales agent with product cards, live visitor tracking and conversion agents with memory in one script tag. The rows below are the ones that matter against Microsoft Clarity. See all 22 tools side by side.
| What it is | Agents that act on visitor behaviour, not a recording tool |
| Measures | Seconds and clicks per page block, at most twelve blocks a page, with an IntersectionObserver |
| Never records | Text, field values, cursor tracks or sessions; no IP addresses stored |
| Acts | Places each visit in an intent context and changes marked slots for it: set text, show, hide, same site link |
| Proves with | A holdout control on every change, sticky SHA-256 bucketing, one exposure per conversion |
| Also | Live chat and an AI sales agent with product cards in the same console |
| Price | 1,000 free agent credits with no end date, then USD 79 a month for 1,000,000 credits, unlimited seats |
When Microsoft Clarity is the better choice
If you need free heatmaps and recordings for research, Clarity is free and IntellQ is not a replacement for it. Use both if you want to watch and act.
Nothing on this page states Microsoft Clarity's price. Positioning and packaging change often, so read their site, read ours, and decide.
Questions
Is IntellQ free like Clarity?
IntellQ has a free plan with 1,000 agent credits, no card and no end date. Beyond that it is USD 79 a month for 1,000,000 credits, because agents deciding for every visitor cost money to run. Tracking and the live board do not use credits.
Does IntellQ slow the page down?
The tag loads async, the agent decision returns on the same request inside a 2.5 second budget, and changes apply after your page has rendered, only to marked slots.
Does IntellQ store IP addresses?
No. Country, region and city come from the CDN's headers and the IP is never written to the database.